For over 50 years, the American Hotel & Lodging Association’s Educational Institute (EI) has been the source for providing industry-tested, research-driven hospitality training resources. EI continues to meet and exceed its education and training mission by using the Internet, videos, textbooks, study guides, seminars, and professional certification to train all levels of personnel.

CH&LA members receive special member pricing on all Educational Institute training resources. Also, CH&LA has developed and maintains a FREE Training Library (click here for details). As a CH&LA member service, you can purchase or check-out EI products on-line or via fax or mail through CH&LA’s Education & Training Catalog.

Let us help you save money on your education and training needs!

10-Minute Trainer: Sales

NEW! The 10-Minute Trainer: Sales video and companion guide contains six brief segments from several training programs based on a particular training area or need. These segments are designed to facilitate discussions on sales topics that need additional emphasis at your property. The program can serve as a stand-alone overview or primer for that topic, or a powerful compliment to a more comprehensive training program. Includes segments from these full-length training programs: - Competitive Edge: Sales Strategies for Small Properties - Courtesy Rules! Better Telephone Skills Now - Sales: A Winning Formula - Revenue Management

Member Price $99.95 / Non-Member Price $149.95

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Competitive Edge: Sales Strategies for Small Properties

Learn to create and implement a successful sales plan through this video designed for small-property managers. Includes information on finding local prospects, building relationships, overcoming objections, and closing the sales.

Member Price $119.95 / Non-Member Price $169.95

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Contemporary Hospitality Marketing

Meet the marketing challenges of hospitality's competitive marketplace. Explore marketing as a philosophy of hospitality operations, a way of hospitality business life and an activity pervading all hospitality decisions and actions. Through case studies, Internet resources and interviews with global hospitality professionals, this book provides valuable insight for proven hospitality marketing success.

Member Price $62.95 / Non-Member Price $82.95

Convention Sales and Services, Seventh Edition

Written by hospitality marketing experts Milton T. Astroff and James R. Abbey, the seventh edition of this respected textbook has been revised and expanded to provide the latest in group meetings trends and practices, including the increasing use of computer technology to organize sales offices, build customer relationships, and more effectively communicate details for meetings and events. Throughout the text, successful convention properties share their marketing strategies and examples of promotional materials. Readers receive a comprehensive look at the conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale.

Member Price $57.95 / Non-Member Price $70.95

Fundamentals of Destination Management and Marketing

Published under the sponsorship of the International Association of Convention and Visitor Bureaus (IACVB), this textbook is the first comprehensive guide covering basic functions of the contemporary convention and visitors bureau. Contributors to this textbook are internationally-recognized experts, offering professional insights into key issues related to destination management and marketing. Global in scope, the book also features chapters that explore destination management outside the United States.

Member Price $65.95 / Non-Member Price $84.95

Hospitality and Tourism Marketing

This new textbook focuses on the strategic dimensions of contemporary hospitality and tourism marketing management. Systems thinking is applied throughout. Concrete examples of hospitality and tourism marketing illustrate the practical applications of theoretical marketing concepts. The book also features guidelines for developing effective hospitality and tourism marketing strategies and programs.

Member Price $65.95 / Non-Member Price $87.95

Hospitality Sales and Marketing, Fourth Edition

In today's highly competitive hospitality market, it is essential to have an understanding of marketing and sales. This textbook goes beyond theory to focus on a practical approach for effectively marketing hotels and restaurants. "Insider Insights" from sales and marketing professionals and "Marketing in Action" sidebars show how concepts presented in the text are applied in the industry today. The book takes a customer-oriented approach to hospitality marketing, exploring how the "four Ps" (price, product, promotion, and place) relate to specific market segments.

Member Price $57.95 / Non-Member Price $76.95

Marketing in the Hospitality Industry, Fourth Edition

This introductory textbook provides useful tips, checklists, creative ideas, and case examples of successful hospitality marketing practices. It includes four new chapters on customer service, electronic marketing, marketing budgets, and marketing and the law.

Member Price $57.95/ Non-Member Price $76.95

Revenue Management

Start igniting profits at your property by training everyone to make the most money possible, in any demand situation!

Member Price $199.95/ Non-Member Price $269.95

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Revenue Management: Expanded Training Seminar

Unlock the mystery of forecasting and develop strategies and tactics for increasing profits during critical periods with this new program.

Member Price $159.95/ Non-Member Price $199.95

To purchase or check-out EI products via fax or mail:
 CH&LA Education & Training Catalog